Contactless payment campaign for the Antal Zsuzsa Foundation

Antal Zsuzsa Foundation has partnered with JCDecaux Hungary to launch an innovative campaign in Budapest to raise awareness on the difficulties that people with quadriplegia face daily and to encourage passers-by to make a donation through a citylight panel.

The campaign brings the foundation’s symbol to life: after a donation is made, the shoelace gets tied.

AD: Istvan Csekk, Nora Polyak
Head of Digital: Tibor Geber
CW: Ambrus Horvath